Lanbide is the Basque Employment Service, a public employment agency based in the Basque Country. Lanbide’s primary goal is to facilitate the integration of job seekers into the labor market and support companies in finding suitable talent. It operates under the auspices of the Basque Government and is responsible for implementing various employment and labor market policies in the region.

Lanbide has a multi-faceted approach with three primary targets: job-seeking citizens, companies seeking to hire new talent, and educational and orientation centers that collaborate with Lanbide. Designing the website’s information architecture to cater to the needs of these three distinct user groups is a crucial step in ensuring that the site is relevant and useful to everyone involved.

Given that requesting subsidies or services from Lanbide involves certain procedures and the submission of necessary documentation, it’s important that the website provides clear and accessible guidance. The website should ideally offer step-by-step instructions, downloadable forms, and a user-friendly interface that helps citizens and companies navigate the application process smoothly.

By addressing the complexities of these processes and providing detailed information, Lanbide’s website can alleviate potential confusion and minimize obstacles for users. This approach aligns with the agency’s goal of facilitating access to its services while also ensuring that users have a comprehensive understanding of the requirements and procedures involved.

Collaborating closely with stakeholders to identify the main user stories for the three distinct targets demonstrates a user-centered design process. This approach ensures that the website’s structure and content answer to the specific needs and expectations of each user group, enhancing their experience and engagement.

Focusing the navigation on the user targets is a logical and efficient way to guide users to the relevant information and services they’re seeking. This user-centric navigation approach streamlines the user journey and minimizes any potential confusion or frustration.

Creating a design system that encompasses not only components but also navigation patterns and templates is a forward-thinking move. This system will not only provide a consistent and cohesive visual and interactive experience across the website but also facilitate future scalability and flexibility when building new pages and features.

Our involvement in extending the brand language through versatile illustrations showcases a holistic design approach. By suggesting additional visual elements that align with the existing brand, we contribute to maintaining a cohesive and engaging visual identity throughout the website.

Overall, our efforts demonstrate a comprehensive and strategic approach to designing Lanbide’s website, taking into account user needs, navigation efficiency, design system development, and brand alignment. This approach results in a website that effectively serves the needs of its users and contributes to Lanbide’s mission and goals.